BLOOOOM
Rider campaign character wearing the product in the city
Case 04 / Creative DirectionRider

Rider

The city becomes a way of moving.

The city becomes a way of moving / 2026

Context / The direction

Movement, character and the contemporary city.

Creative direction and AI image production for a campaign shaped by movement, character and the contemporary city.

01 / 01 — Final Work

Movement holds the sequence together.

The final frames shift in angle, distance and situation while keeping the same energy. Rider stays present as part of the character’s world, from still image through film.

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Rider final campaign frame 1
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Rider final campaign frame 5
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Rider final campaign frame 6
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07 / Rider — Final Film
Rider final campaign frame 7
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Rider final campaign frame 8
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Rider final campaign frame 9
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Rider final campaign frame 10
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