Case 05 / Creative DirectionMelissa x Turma do Caramelo BR
Melissa x Turma do Caramelo BR
You were chosen by the gang.
You were chosen / 2026
Context / The direction
Collectibles with a cause.
Melissa, PEDIGREE® and Turma do Caramelo BR launched a blind-box collection of Melflex miniatures inspired by Brazilian mixed-breed dogs: Caramelo, Fumacinha, Raposinha, Fiapa de Manga, Pretinha and a secret model. We directed the launch film around a simple idea: you don’t pick the dog, the dog picks you.
01 / 01 — Final Work
Unboxing as a moment of adoption.
The film treats each box as a surprise encounter, with warm light and a ground-level point of view that brings the characters close. Part of the collection’s sales goes to Instituto Ampara Animal and partner NGOs of PEDIGREE® Adotar é Tudo de Bom.